IMarketLab - Internet Marketing Laboratory
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Term popularized by search engines as a synonym for pay-per-click, stressing to advertisers that they are only paying for ads that ‘perform’ in terms of delivering traffic, as opposed to CPM-based ads, which cost money, even if they don’t generate a click.
asked Sep 20, 2015 in Glossary by Lina (1,870 points)
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